A new Montauk sweet shoppe delivers DIY decorating kits

A Good Day For Sundae Donuts




Independent/Sundae Donuts

In July, Sundae Donuts plans to safely open its doors for the first time on Montauk Highway in Montauk, serving customers through takeout and curbside pickup. The name speaks for itself, a sweet shoppe filled with ice cream sundaes and cake donuts, oftentimes infusing the two together. Set your sights on signature flavors such as a vanilla ice cream cinnamon sugar donut with caramel, Boston cream ice cream, and donut Funfetti.

In the meantime, Sundae Donuts owner Michelle Ferraro has created an alternative business method, home delivered DIY donut decorating kits. They currently come in two variations, chocolate or rainbow, with palm sized, mini cake donuts in either 25 or 50 count. The contents also include two icing colors, four toppings, two mini spoons, and a rainbow stencil for coloring in and continuing the fun. Unlike store-bought ingredients, the donuts have a purer flavor, with a hint of cinnamon. Upon a single bite, one might be tempted to pop a mini donut in their mouth, topping free. Even the icing has a smoother texture.

Independent/Sundae Donuts

“I’m a mom and many of my friends are moms at home with their kids, trying to keep things fun and positive at home in the middle of such a difficult time. I have had so many mothers reach out to say how the kits have brought the family together and it’s been such a fun and delicious thing to do,” said Ferraro.

Her family has been longtime summer residents in Montauk. Her parents own Plaza Sports, in business for over 45 years. “Spending so much time out here, and now starting a family of my own, I wanted to create a place to bring my daughter and create new memories with her,” she said.

Independent/Sundae Donuts

Decorating the donuts is both a fun pastime and creatively therapeutic. It gives children and adults a chance to escape to a colorfully delicious world, one of Candyland dreams and Willy Wonka songs, unleashing the inner child in all ages. “The magic of donuts is seeing the joy in the faces of my customers,” Ferraro said. She recommends, for the 21 and over crowd, pairing a simple glazed donut with chardonnay, strawberry glaze with rosé, chocolate frosted with Baileys on the rocks, or a cookies and cream icing with a glass of red wine.

The kits ship nationwide. Use discount code ILOVENY for free shipping on Long Island and in New York City.

She plans to offer the kits long after social distancing has ended, including for birthday parties and catering. The storefront will be located at 716 Montauk Highway in Montauk. Stay up to date by visiting www.sundaedonuts.com.

nicole@indyeastend.com