Gurney’s Resorts has long curated the hashtag, seen all over their three properties, #GoneToGurneys. But now the luxury properties are embarking on a new campaign. Amid social distancing comes #GoneHomeWithGurneys, which kicked off with a how-to recipe for Scarpetta’s Signature Spaghetti, and will continue to stream programming across its Instagram account @gurneysresorts.
A collective effort among the entire Gurney’s Resorts team, Gone Home will span to all three properties: Gurney’s Star Island, Gurney’s Montauk, and Gurney’s Newport. It’ll highlight the Montauk resorts’ private beach with wellness tips and meditations, include recipes from Newport, and special digital lessons for children provided by Cornell Cooperative Extension Marine Program at the Marina. The partnership with CCEM is designed to deliver a weekly hands-on, custom youth education program. It’s part of the resorts’ new Kid’s Club, Camp Gurney’s, which will resume in person once social distancing has ended.
#GoneHomeWithGurneys additionally allows staff to showcase their talents in the kitchen, the studio, at the turn-tables, and more. It aims to bring together the families of both internal staff and loyal guests to engage and unite. A favorite avenue of the campaign is Sunday Sharing, inviting followers to share their favorite Gurney’s memories on Instagram. Beyond a chance for the public to be engaged, tagging the resort in Sunday Sharing automatically enters the post into a contest for a chance to win a one-night stay at any chosen property.
Each virtual interaction is completely free and aimed to inform, inspire, and educate until it’s safe to welcome travelers back to the resort.