goop returns to the Hamptons for the second year in a row.

goop Opens in Sag Harbor

goop returns to the Hamptons for the second year in a row, bringing its livable shopping concept to Sag Harbor. The store opened Memorial Day weekend with an opening celebration on Thursday, May 24. The shop takes shape as a general store reimagined as goop’s summer residence, inspired by the idyllic, and slightly eccentric, estates and gardens of the English seaside. Ample outdoor space will play host to intimate dinners and parties throughout the summer.

The space is stocked with goods across home, fashion, beauty, wellness, and specialty, focusing on items to complete those quintessential summer moments at the beach, in the garden, and entertaining outside. Each goop pop-up features a bar cart; Sag Harbor’s is designed by Chris Earl and styled with Sir Madam, Nude Glass, RBT barware, and summer’s favorite cocktails by Ketel One Botanical, a new, first-of-its-kind vodka distilled with real botanicals, then infused with natural essences.

Once again, goop Sag Harbor will feature a selection of beloved breads by Eli Zabar, delivered daily. It will be the only place in the Hamptons to offer exclusive Eli summer essentials, like his rooftop tomatoes and potted herbs, all grown on the Upper East Side.

Guests can shop a Hamptons-specific edit of shoes and handbags from Prada, a summer-inspired fashion closet curated by Saks Fifth Avenue, and goop’s own line of apparel, G. Label. The home assortment will include new marble pieces from Caravan, a wide array of seagrass baskets by designers including Maison Bengal, Dassie Artisan, Medina Mercantile, and Indego Africa, and vintage furniture. The clean beauty apothecary will be packed with skincare, beauty, and body products from brands including Coola, Herbivore Botanicals, May Lindstrom, Rodin, French Girl, and Vintner’s Daughter. Its wellness selection will feature items including Moon Juice, Sun Potion, CAP Beauty, and Vitruvi.

goop Sag Harbor will also feature in-store exclusives, such as a goop x Linus Bike light blue and white striped bicycle with brown leather seat and basket, and a goop x Cynthia Rowley limited-edition collection of pastel printed swimwear and surf essentials.