Revolutionary swimwear designer Malia Mills and Lillet, the French wine-based aperitif, have partnered to create the 2018 summer style series Malia Mills x Lillet Shop & Give collection.
The program celebrates the aperitif occasions of summer while inspiring female designers and brands. This is Lillet’s first-ever retail collaboration, featuring curated styles that are available for purchase in all Malia Mills stores nationwide this summer. Local stores are located in both East Hampton and Southampton villages.
This cause-oriented partnership will support Course of Trade, an organization founded by Malia Mills production director Libby Mattern. The organization is dedicated to providing industrial sewing education. Ten percent of the purchase price for each sale from this collection will be donated to the organization, funding training costs and wages for Course of Trade students.
“We join with the folks at Lillet to harness the extraordinary power of the village — because when women come together there’s nothing we can’t accomplish,” said Malia Mills. “This summer we take our partnership to new heights with an emphasis on galvanizing gals for good, starting with non-profit course of trade. Cheers to Lillet for supporting our causes and for championing fierce women who lead the way for positive change in our communities. Hell yes!”
The collection features Malia’s Nisa, Annette, Laney, Greta, and Swish dress designs. All styles were handpicked and are made in the USA. The collection also features the Lillet Course of Trade Bag, which Malia Mills has manufactured in signature red in honor of the partnership. Each Course of Trade Bag is embellished with a signature Lillet pin and a Malia Mills “Hell Yes” pin.
“Malia Mills was one of the fashion partners Lillet worked with to introduce its first Summer Style Series last year, and we’re excited to be joining forces again to bring Lillet’s first retail collaboration to life,” said Jennifer Gerrie, the division brand manager of Pernod Ricard. “The series allows us to celebrate the aperitif occasions of the season and showcase the Lillet Spritz, which is low-proof, nicely balanced, and truly refreshing, making it the perfect summer cocktail.”
On Thursday, June 28, a sip and shop event was held at the Malia Mills Southampton location to celebrate the launch.
For more info visit www.maliamills.com.