Reformation Beach House opens for second summer

Pop-Up Pieces




Reformation Frayed Sunhat, $78

The summer shopping season and its accompanying onslaught of pop-ups has arrived, and among them we’ve got the Reformation Beach House. The coastal outpost of the earth-friendly womenswear juggernaut, landing for the second season in a row on Main Street in East Hampton, comes chock full of effortless daywear and whimsical accessories.

There’s also a schedule of accompanying brands exhibiting their wares throughout the season, kicking off with jewels from Catbird on June 7 to 9.