Sand In My Shoes

The Future Holds Billion$

Business leaders to talk technology at Southampton trade show

The mansion used in the show “Billions” is ground zero for an all-day trade show held by SummitSync about the business and tech industries. Independent/Courtesy SummitSync

I’m a tech dummy.

And I’m not much of businessman.

But I’m just smart enough to know that a combination of business and technology will define the future of the country and the world.

If you want to know, stand like a traffic cop at the intersection of business and technology to see where the traffic will be heading for the next five years. There’s no better place to find out than at a different kind of all-day trade show held by SummitSync Inc. on September 28 in the 12-bedroom, 17,000-square-foot, $100 million estate on Meadow Lane in Southampton used as a regular set for the Showtime TV series “Billions.”

“That morning a fleet of luxury buses will leave Manhattan carrying 150 chief marketing officers of major companies to our by-invitation-only symposium on the intersection of marketing and technology,” said Al Torres, president of SummitSync.

The guests, whose companies have paid $399 a head, will then sit for a luncheon in the great Southampton mansion, listening to keynote speaker Terry Kawaja, CEO of LUMA Partners, a strategic advisory firm focusing on digital media and marketing. He will bring everyone up to speed on “The State of Digital Media — The Market, The Industry, Trends, and The Future Ecosystem.”

“Terry is a brilliant guy who will help frame the theme of our event, which is where business and technology will be going in the next five years,” said Torres. “Technology changes so rapidly that you can’t really predict past five years.”

Al Torres

After lunch, Torres says the guests will divide into rotating breakout groups of 30 in various plush rooms throughout the “Billions” mansion.

The groups will be curated by a team of heavyweight experts like Jeffrey Rohrs, CMO of Yext, the global digital presence management firm. Like Jack Meyers, founder of Media Village, the nation’s leading media ecologist, an Academy and Emmy Award nominee for Best Documentary Feature, author of four books, and executive producer of GE Focus Forward Films.

Like Michael Loeb, CEO of Loeb Enterprises, founded in 2006 after the sale of Synapse Group to Time Warner was completed. (He and wife Margie own the “Billions” mansion.) Like Gayle Meyers, the chief marketing officer at LUMA, and in charge of overall marketing, branding, and communications strategy for the company.

Others include Bonin Bough, one of the foremost-awarded marketing executives in his field, host of “Cleveland Hustles,” and the author of Txt Me; Patrick Givens, VP, head of VaynerSmart at VaynerMedia, spearheading leadership into voice AI and the internet. Also Meagan Eisenberg, CMO at MongoDB. With two decades of experience in the high-tech industry, she has been recognized as one of the Top 50 most retweeted by mid-sized marketers according to Ad Week.

“These business leaders will lead informal and inclusive discussions with invited CMOs and marketing leaders,” said Torres. “The networking at these breakout groups will allow people to get more than keynote speeches or sales pitches for new products or companies. People can engage in dialogue, exchange contacts, and rub elbows in an informal forum in an astonishing $100 million home the likes of which few of us have ever been in. This goes hand in hand with SummitSync’s motto that events drive handshakes. We make sure the right hands meet.”

So how does one get to go to this event?

“We’re already booked solid,” Torres said. “But we do have a wait list. Some people might have to drop out because of personal or business reasons. You can go to our website and apply for the waitlist. It might be good to get yourself or your business on our invite list for future events anyway.”

What happens after the luncheon and afternoon of rotating breakout meetings?

“Then we have a cocktail hour and dinner,” said Torres. “With a second keynote speaker. So instead of a long day of speeches, we offer a luncheon keynote. And our dinner keynote speaker, Gina Bianchini, will put the entire day in perspective.”

Bianchini was CEO of Ning, which she co-founded with Marc Andreessen. Since leaving Ning in March 2010, she has been an entrepreneur in residence at the Andreessen Horowitz venture firm.

“By the end of the day these invited CMOs will have cutting-edge knowledge of where we are in terms of marketing and technology,” said Torres. “They will know how mobile technology and social media and texts are competing with email and online and retail marketing. They will know about technology and marketing security, the law, the demographics, and where we will be at the intersection of marketing and technology in the next five years.”

They won’t be listening to someone pitching a product like at a normal trade show, he said.

“No, they will be included in lively and informative discussions with business and industry leaders throughout the day,” said Torres. “The topics will range from voice, mobile messaging, and what the future of social media means to brands.”

Since I didn’t make my first billion yet, I might drop into the $100 million venue to start working on my second billion on the set of “Billions.”