New business openings on the twin forks.

What’s New On The East End

East Hampton
If you are a local, you’ve probably already been captivated by the dazzling window display of Petit Blue in the Reutershan parking lot, where Gubbins used to be. The Chamber of Commerce Executive Director Steve Ringel calls it, “One of the most exciting stores I’ve seen,” and he isn’t exaggerating.

It’s for kids of all ages, and merchandises trendy and unique toys and gifts. The Petit Blue motto is, “Where dreams come true” and, for a kid, it truly must look like heaven on earth.

The big news out in Springs is that East Hampton Point, the place for waterfront frozen drinks and upscale local fare, is leasing to another familiar establishment, Moby’s. Though hardly as venerable a tradition as The Point, which has hosted many local marriages, Moby’s has a track record here as well.

There was a Moby Dick’s on Lake Montauk earlier in the decade, and a Moby’s on Pantigo Road at Springs Close Road. One principal in the firm said the food would be coastal Italian cuisine. The lease is for at least two years.

Aerin, an upscale home décor store, is opening on Newtown Lane with much anticipation. After all, Aerin’s grandmother Estée knew a little something about beautiful things. Aerin will be where the Monogram Shop was; the Monogram Shop will move over to the space up the block that was the home of Michael Kors.

Lora Piana, an Italian clothing store, will open shortly on Main Street in the village. Later this summer, Piguet will bring its high-end timepieces to Main Street, on the south side near J. Crew.

Sag Harbor
Onda Beauty is opening at 42 Main Street, formerly occupied by Lee Jewelers. The store will offer toxin-free beauty products, plus facials, massages, and other services.

Faherty is opening at 56 Main Street, formerly Breezin’ Up. It is family-owned business specializing in casual, upscale clothing.

LoveShackFancy is opening at 117 Main Street, formerly Calypso St. Barth. This is a women’s fun clothing store that will also offer accessories and gifts.

Southampton
Michelle Farmer Collaborate opens its doors at 10A Jobs Lane in Southampton. The boutique provides Farmer’s bespoke and ready-to-wear collection as well as a beautifully curated collection of fashion labels from around the world. The store offers a potential shopper unique and exquisite clothing, jewelry, and accessories.

Nikki Beach, the party spot for jet setters and fun-lovers, is heading to the Hamptons this summer with a pop-up. Just ahead of the club’s 20th anniversary later this year, Nikki Beach is opening its doors at Oreya at the Capri Hotel in Southampton and bringing its sushi boats and table-dancing saxophonists. Expect a week of champagne, sparklers, DJs, and dining with the final au revoir celebration on July 4.

Maison Vivienne opens in Southampton at 136 Main Street. The elegantly modern French culinary destination features an inn, restaurant, bar, and lounge. Visit www.maisonvivi.com.

Montauk
Pro surfer and Montauk native Quincy Davis will open Quincy x MTK, a curated shopping space in the heart of Montauk. See our interview with Quincy in our Arts & Entertainment section.

This summer ALL DAY @ Breakers, a new café and bar, has opened at the Breakers motel. The venue offers breakfast, lunch, weekend brunch, a grab & go menu, après beach bites, and cocktails at the bar and patio with a menu by executive chef Robert Sieber. They will provide poolside service.

East Quogue
The latest restaurant to set up shop at the corner of Montauk Highway and Old Country Road is the new farm-to-table venture, Hamptons Farms. The tiny farm-themed eatery has an outside bar and patio surrounded by an arbor where guests can sip on organic wine and munch on a host of dishes such as farro bowls, Cuban sandwiches, and arugula and squash salad with lemon vinaigrette for brunch.

The dinner menu includes comfort foods such as buttermilk fried chicken, truffle cheeseburgers, as well as lighter fare like beets and whipped goat cheese and shaved Brussels sprouts salad plates.

Reservations are suggested as this spot fills up quickly on weekends.

On the retail end, Xanadu is the latest clothing store to open up on East Quogue’s Main Street. The store features an array of stylish and fun children’s clothing. In keeping with the times, the store’s spring line has an ‘80s edge to it.

Girls ensembles feature large prints with fruit like lemons and watermelons, ice pops, and brightly-colored frocks with tropical flowers, as well as tie-dye fashions. Boys clothing features single prints like neon classic cars reminiscent of “Miami Vice” and rock musicians from MTV, and let’s not forget those ‘80s board shorts.

Hampton Bays
The Beach Hut concession stand at Suffolk County’s Meschutt Beach is no more, but that’s okay, because a new 10-year bid has been awarded to another operator.

Tiki Joe’s will debut this summer, not only at Meschutt, but Cupsogue in Westhampton. The restaurant will be operated by the owners of J & R’s Restaurant Corporation of Holbrook. The corporation has a slew of Friendly’s restaurants throughout the county. Just like the former Beach Hut, Tiki Joe’s promises a restaurant, bar, and live music. Stay tuned.

Westhampton Beach
The village has welcomed two boutiques since last summer, including High End Hippie and Hope Around the World.

High End Hippie features an array of vintage and contemporary designers for the eclectic fashionista. The store offers bits of nostalgia, from ripped-up jeans to ‘80s-inspired T-shirts, from wide-brimmed hats to Jackie O glasses, as well as more modern fare like platform canvas sneakers.

For those seeking eco-conscious fashion flair, there’s Hope Around the World. It offers a variety of fair trade, sustainable, and vegan goods from across the globe. There is an assortment of handmade jewelry, cork board purses, shoes, hats, and bow ties, as well as organic cotton and hemp clothing.

Shelter Island
The owners of the former Shelter Island House and the owners of Caci North Fork have joined forces to open Caci Shelter Island on Memorial Day weekend. Like its sister restaurant in Southold, Caci Shelter Island will offer authentic Northern Italian cuisine featuring locally grown ingredients that change with the seasons.

The eatery’s offerings can be enjoyed in three dining rooms and a covered patio. The restaurant will offer a full bar as well as breakfast on Saturdays and Sundays. Located at 11 Stearns Point Road in Shelter Island Heights. For reservations, call 631-749-5659.

Greenport
Along with spring, Kate’s Cheese Shop has sprung in Greenport. The shop is owned by North Fork local Kate McDowell, who previously ran Kate’s One Hour Photo in the same location.

In addition to a large variety of fine cheeses, the shop also purveys locally crafted wine, beer, and other locally made items. Cheese boards, gourmet grilled cheese sandwiches, and other tasty snacks are also available to enjoy. Located at 19 Front Street in Greenport.

Memorial Day weekend celebrates the official grand opening of all three Claudio’s venues — Claudio’s Restaurant, Claudio’s Clam Bar, and Crabby Jerry’s. While the former two have already reopened after the early 2018 sale to new owners, Crabby Jerry’s will finally open its doors this weekend.

Menus similar to the originals but with a new twist will continue to offer fresh local seafood and drinks on the waterfront in Greenport. Live music will be offered Saturday and Sunday from 2 to 6 PM and on Monday from 1:30 to 5:30 PM. For more information, call Claudio’s restaurant at 631-477-0627 or the Clam Bar at 631-477-1889.

Cutchogue
This organic market and café that was born in East Hampton opened in Cutchogue in early May. Offering a menu similar to its sister location, the North Fork version will offer healthy and organic grab and go items such as wraps, salads, acai bowls, fresh pressed juices, and even a pre-made cleansing program.

Located at 288080 Main Road in Cutchogue or visit www.simplysublimehamptons.com.

By Rick Murphy, Jade Eckardt, Jessica Mackin-Cipro, Peggy Spellman Hoey