Real Realty: Not A ‘Sheltered Island’ Unto Himself

Adam Hofer Of Douglas Elliman

Adam Hofer of Douglas Elliman

As a lifelong resident of the East End, Adam Hofer has developed a deep understanding of what it takes to buy, live, and especially what it takes to sell here.

You’re a lifelong East End resident. Can you tell us about what that has been like for you?

I love it out here and couldn’t imagine a better place to have grown up. The older I get, the more I appreciate everything the area has to offer. Unlike a good portion of the people that have been out here their whole life, I also appreciate the growth in the area. There’s a sense of pride in living full time in an area most people only hope to visit, and that influence has also given us the ability to enjoy things like restaurants and wineries year-round now.


Adam Hofer of Douglas Elliman

Do you have a favorite hamlet? If so, why?

Southampton has always been my go-to, but I have been doing a lot of work in Sag Harbor, Sagaponack, and Shelter Island recently and have developed quite an obsession with them as well. There’s a lot going on in Sag Harbor; Shelter Island is just that, a “sheltered island,” which definitely creates that “un-Hamptons” allure; and Sagaponack is the epitome of Hamptons luxury and beauty, with no attitude.

Do you have a favorite East End building or house? If so, why?

Having been out here my whole life, I have an appreciation for older homes that seems to be disappearing with my generation, but I have recently been falling in love with some tastefully done modern homes. Luke Ferran and Kevin O’Sullivan & Associates have one going up on Jobs Lane in Bridgehampton that’s absolutely amazing.

You’ve been surrounded by luxury all your life. You were in luxury car sales originally. How did you get into real estate?

I have always had a penchant for the finer things in life. Auto sales seemed to have reached its max potential and has become a fairly grueling business. It seemed like taking the relationships I had developed there with many of the Hamptons and NYC elite, and transitioning into real estate, was only natural.

How does being a local help or hurt your real estate career?

100 percent helps. Between knowing the area, being passionate about it, and having many long withstanding relationships that are instrumental in getting things done, it has been nothing but helpful. You need to know more than just one great plumber, as well as the best place to get a burger or special anniversary meal. Being a successful agent goes way beyond the four walls of someone’s new home.

You have a great social media presence. Do you manage that yourself or do you have a marketing team?

I am happy to say I do it all myself, and it’s exhausting! Truth be told, I was not a social media fan, but I realized I had to become one, and I’m glad I did. It takes up a lot of time to keep people engaged and keep the content interesting. It is rewarding though, and I continue to have fun with it and grow my business. I have sold and rented homes from it, but it might bring me even more pleasure when I’m literally stopped on the street by people who want to tell me how much they love my page, especially when they’re people I look up to.

What drew you to Elliman?

I was encouraged to check out Elliman by some very successful brokers I looked up to when they found out I was making the change. There are a lot of choices when it comes to agencies as you know. They all have their specialty, be it technology or connections or marketing. Elliman is the perfect the combination of a good old fashioned “people business” infused with technology and a huge global reach. That’s what I like. There’s a great attitude here and a lot of teamwork. The office I work out of in Southampton is amazing.

What kind of marketing tools do you use to attract clientele?

Me! I am the best marketing tool. That and all of the obvious things available to us today. Ultimately, all this technology and marketing is only as good as its end user, the agent. In order to use the marketing tools correctly, the person using them has to know how, and when the marketing is working, the agent has to know how to handle the response. I use everything available to me, but ultimately its me and my hands-on approach that makes the marketing come alive and deliver results.

Have you noticed any interesting trends in real estate recently?

I am working very closely with two builders/developers that realize the need for more modest new homes in the Hamptons. If someone were searching for a new luxury home or beach house in the Hamptons and they didn’t want a 6000-square-foot home, their options are extremely limited to almost. We have noticed that and intend to change it. So, I have noticed any interested trends — we are more interested in starting one.

Do you work in partnership with any particular builders or developers?

I have three that I am working with closely on some projects that we really can’t disclose quite yet, but it’s very exciting and hopefully will create a whole new market out here on both the North and South forks.

What’s your elevator pitch to a prospect once you get them in for a meeting? Why should they sign with you?

One of the things I’ve realized is lacking in the industry is the personal attention and enthusiasm. I’m hands-on, and coming from an extremely competitive business, I am a “now-guy.” I am always on top of “How can we make a deal happen?” and “How will I get your home sold?” and I won’t stop until I do. I don’t want to list someone’s home, I want to sell it. So ultimately, it’s a total hand-on, one-on-one approach with all the modern technology available applied. Most brokers are only doing one or the other.

When you’re not working, what do you like to do for fun?

Beach in the summer, slopes in the winter!

To reach Hofer or inquire about his properties, call 631-236-8659 or email