Romaine Gordon was born and raised on Nantucket island in Massachusetts. After graduating from the University of Massachusetts in Amherst with a degree in business and marketing, she spent time traveling in the U.S. and abroad, lived in San Diego, CA, Breckenridge, CO, and spent many years living on St. Thomas & St. John, U.S. Virgin Islands, before finally settling in the Hamptons 18 years ago.
You come to the Hamptons from Nantucket. How did you find yourself on the East End?
I grew up on Nantucket and after college lived there for a few years as a young adult but was actually living on St. John and St. Thomas before moving to East Hampton. I came to the Hamptons in the late ‘90s to visit a woman that I had worked for while living on Nantucket years prior. I immediately fell in love with everything about it. A week later, I started working as an assistant in the woman’s interior decorating business and have been here ever since.
Nantucket has a very similar landscape to the Hamptons in terms of region and architecture. Does it feel that way to you?
Absolutely. That is probably why I was immediately drawn to East Hampton and the Hamptons in general. Both places have done a great job of preserving their charm and character, which is what makes both locations so magnetic to everyone that is lucky enough to spend any time in either place. That, and being surrounded by beautiful beaches and fresh air.
Of all of the brokerages, why did you choose Saunders?
Because I knew that it was the best. Honestly, it never occurred to me to go anywhere else. Andrew and Colleen Saunders are really hands-on and accessible, which is great. Saunders is one step ahead of everyone else, continually growing and moving forward, and I love being a part of that.
You had owned a Bridgehampton decorating and design firm before joining Saunders.
I handled the business and marketing side of the decorating and design business for years before joining in on the creative side of things. The creative, fun part of decorating is what people generally think of when they hear decorating and design, but there is so much that goes on behind the scenes before you ever start “the fun part.”
How has that experience helped you in your real estate career?
I think working with clients, architects, builders, tradespeople, and multiple vendors on numerous projects all at the same time really helped me hone my time management/multi-tasking/damage control/think outside of the box skills — all of which are necessary on a day-to-day basis in real estate.
The other thing that has carried over and been very helpful is being able to help a customer see what could be and not just what is, whether selling a fixer upper or a brand-new construction, that might not be anything more than plans on paper.
You oversaw the building of your own home in East Hampton. What was that like?
It was really fun, exciting, and terrifying all at the same time. And a great learning experience. I designed the house, hired each of the tradespeople, and was at the house every single day to be sure everyone else was there as well. I spent a lot of time running back and forth to the lumber yard, Home Depot, and of course the local delis for coffee and sandwiches to keep everyone on the job.
Do you ever partner with builders on spec homes or in being their exclusive real estate sales agent?
I have not partnered with any of the builders that I work with on spec homes but I do have a couple of builders that I have sold multiple homes for and am currently working with on great new project with which I consider a huge compliment.
What are some ways that you market your Saunders real estate inventory?
Saunders has an award-winning marketing department so they make it easy. When we advertise, I tend to focus on email blasts and social media. Both are great ways to reach a large number of people and you can be really creative in how and what you share.
We also print luxurious brochures for each of exclusive properties in-house so we can get very creative with those as well. Saunders produces a beautiful book twice a year that is distributed not only locally but also all around the country, to places like Aspen and Palm Beach at the height of their season.
How has the digital landscape affected your marketing strategy?
Digital marketing has really helped to get more eyes on more properties for sure. Videos are a fantastic way to show off a listing to a potential buyer anywhere in the world. A potential buyer takes a tour of a property in Amagansett while on a ski vacation in Switzerland.
Have you noticed any trends in architecture or interior design our readers need to know about?
Health, wellness, and sustainability, now more than ever.
I just sold a new construction for under $2 million, but even at that price point, the house offered a conditioned attic (treated with a foam spray to help promote healthy air and to help with air temps), a built-in humidifier and Aprilaire healthy air purifying system, a water filtration system, an air exchange system, long lasting mahogany and Douglas fir that wouldn’t have to be constantly replaced, and everything that could be Energy Star Certified was.
What is the first thing you do with new clients to help them sell their home? Any tips on selling it quickly and efficiently?
The important aspect of selling a property quickly and efficiently is to price it properly. And, almost as important — declutter, declutter, declutter! Inside and out. A buyer needs to be able to see a property and envision it as their own. Try and make the property as clean a slate as possible.
What do you do for fun when you’re not showing gorgeous homes?
I spend time with my 18-year-old son, Max. Either watching him play basketball or watching basketball with him. If basketball isn’t involved, then we are probably walking our two little dogs on the beach somewhere.
To reach Romaine Gordon or inquire about her properties, call (516) 317-1593 or email firstname.lastname@example.org.