Former Hamptons and Gotham editor Samantha Yanks has landed a new job as Douglas Elliman Real Estate’s chief marketing officer. Yanks will be steering the large residential real-estate brokerage company’s branding across its markets nationwide, which include Manhattan, California, Florida, Massachusetts, and the Hamptons.
Chairman Howard Lorber said of Yanks, “She is a powerful marketer and branding expert, and we are thrilled to welcome her to the team.”
“Samantha’s focus throughout her illustrious career has been the crossroads of the real estate, fashion, beauty, travel, entertainment, culture, hospitality and interior design sectors,” said Scott Durkin, President and COO of the firm. “With this, she brings a unique and strategic vision to our brand, a wealth of experience, and a tremendous network. She has also herself become a strong social influencer and built a substantial and highly admired online presence with followers around the world. We are very happy to have her on board at Elliman as she helps further propel the brokerage to the top of the real estate industry in all of our markets from Malibu to Montauk, and from Manhattan to Miami.”
Yanks will bring her publishing experience working in markets that mirror Elliman’s including New York City, Los Angeles, the Hamptons, Boston, and Aspen to help with a seamless brand message across all Elliman markets. In her role, she will also work with each region to tailor each sub-brand’s relevant messaging. Her position also includes overseeing agent and property marketing, Elliman Magazine and the firm’s blog Elliman Insider as well as major sponsorships such as the Hampton Classic and Art Basel Miami.
“I am beyond thrilled to join Douglas Elliman and for the opportunity to work with this powerful global brand,” said Yanks. “I’ve always had a passion for real estate as it is so much about lifestyle, design, art, and culture, and I look forward to bringing my strengths, knowledge, and relationships in these areas to Elliman.”